Real Estate Academy

Hands-on, up-to-date training led by industry experts to accelerate our brokers' digital growth.

Royal LePage Academy Excellence

We craft an immersive learning environment so every broker builds concrete skills aligned with current digital trends and applies them immediately in the field.

  • Cutting-edge expertise

    Active practitioners in real estate marketing, video production, and artificial intelligence.

  • Always up to date

    Content refreshed continuously to follow platform trends, algorithms, and best practices.

  • Results driven

    Actionable methods to drive traffic, attract qualified leads, and build lasting brand awareness.

  • Guided support

    Workshops, templates, checklists, and one-on-one coaching to move faster.

  • Community

    Peer support, best-practice sharing, and real-world feedback among brokers.

Hands-on immersion

Training pathway

Master every facet of modern real estate marketing

Four complementary modules to build a cohesive digital presence, create impactful content, and optimise your ad investments.

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01

Video production for brokers

  • Mobile setup: framing, lighting, audio, and essential accessories.
  • Rapid scripting: hooks, sequential structure, and calls to action.
  • Express editing (CapCut, iMovie): captions, pacing, and native formats.
  • Editorial calendar: neighbourhood capsules, property spotlights, and testimonials.
02

Social media advertising

  • Meta (Facebook/Instagram): objectives, audiences, placements, and budget.
  • Building high-performing ads: visuals, copy, offers, and proof.
  • Ongoing optimisation: A/B testing, CPM/CPC/CPL, retention, and frequency.
  • Advertising standards and compliance specific to real estate.
03

Google for real estate

  • Google Ads: Search campaigns, Performance Max, and conversion tracking.
  • Local SEO: business profile, reviews, neighbourhood content, and schema.
  • Landing pages that convert: messaging, forms, and proof points.
  • Analytics: goals, events, and decision-ready dashboards.
04

AI applied to brokerage

  • Assisted production: video scripts, content ideas, and ad variations.
  • AI tools for editing, captions, and multi-platform repurposing.
  • CRM automations: quick replies, follow-ups, and lead scoring.
  • Ethical framework, compliance, and best practices.

Format & support

An immersive framework built to get you into action fast

Each module blends theory, live demos, and practical workshops so you leave with tangible templates and a personalised action plan.

  • Hands-on workshops

    Small groups, real scenarios, and instant feedback to master every tool.

  • 1:1 coaching

    Sessions focused on your campaigns, video scripts, and performance metrics.

  • Exclusive resources

    Script templates, shooting checklists, ad frameworks, and dashboards.

  • Ongoing updates

    Monthly monitoring of algorithms, formats, and must-have tools.

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Dedicated coaching

Expected outcomes

Turn your digital efforts into measurable results

  • Boosted local visibility

    Build a memorable, consistent personal brand across every platform.

  • Consistent video content

    Produce professional social-first videos without technical friction.

  • Profitable campaigns

    Optimise budgets to generate more qualified leads at a controlled cost.

  • Efficient processes

    Deploy systems that reduce production time and amplify impact.

Who is it for?

New and seasoned brokers united by one goal: accelerate their growth

Structuring your digital presence, producing effective videos, and profiting from ad spend has never been more accessible.

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Engaged community

Frequently asked questions

Everything you need to know before joining the Academy

How often are the workshops held?

We typically run eight workshops per year. Sessions are scheduled based on brokers’ needs and you are notified as soon as a new workshop is confirmed.

Are the workshops mandatory?

No, but they are strongly recommended. They are a great opportunity to meet fellow brokers and exchange experiences.

Can I join virtually?

Yes, we host virtual workshops for brokers who cannot attend in person.

Do the workshops count toward CE credits?

Some workshops provide continuing education credits, others do not. We let you know whenever a session qualifies.

Can I join if I’m not part of the agency?

Yes, you can attend even if you’re not part of the agency. You just need an invitation from one of our brokers or team members.

How long does a workshop last?

Each workshop lasts about two hours.

Are the workshops free?

Yes, they are free for the agency’s brokers.